A programme to promote collecting, both in Spain and internationally, will be held during Open Studio Madrid on 25 and 26 February 2019.
Tours of participating artists’ studios, aimed at both Spanish and foreign collectors or potential buyers during Open Studio Madrid.
A specific programme of personal invitations for collectors will be carried out with the aim of helping, in a new and original way, to provide education and encouragement for private collecting and a new marketing route for accessing the market. This programme involves inviting a group of collectors to take part in tours of the studios of artists taking part in Open Studio Madrid, including transfers during the tours, coordination and accompanying staff, lunch, events and invitations to other Open Studio events.
In the case of artists with commercial representation, purchases made during Open Studio Madrid will be carried out through the gallery representing the artist. In the case of artists without commercial representation, transactions will be carried out directly with the artist.
Open Studio is in no way involved in such purchases.